AI Strategy · Compliance Platform · Talent Transformation For OEMs & Tier Suppliers
AIS-189 · ISO 21434 · R155 Compliance Platform

Your Trusted Partner for
AI-Led Transformation
in Automotive SDV

UnifyIQ helps Automotive OEMs and Suppliers navigate the AI era — with execution-ready strategy, AI-powered compliance automation, and workforce transformation built for the Software-Defined Vehicle industry.

90%
Faster TARA & HARA compliance delivery
3×
Service streams — Strategy, Platform, Talent
E2E
Coverage from concept to production lifecycle
The Moment We're In

The Automotive Industry's Most Complex Transformation is Happening Right Now

Software-Defined Vehicles are rewriting every rule — in product development, regulatory compliance, cybersecurity, and workforce capability. OEMs and Tier suppliers that act decisively today will define the industry's next decade. Those that wait will find the gap impossible to close.

UnifyIQ was built for this moment. We bring together rare depth across AI, Cybersecurity, Automotive Engineering, and Data — translating complexity into execution-ready advantage.

See how we help
95%

Of new vehicles will be connected by 2030

Creating a vast, complex cyber-physical threat landscape that demands systematic, scalable compliance processes.

$B

In regulatory and recall exposure

UNECE WP.29 R155 is active. Type approval is blocked without demonstrated CSMS compliance — no exceptions, no extensions.

India's AIS-189 follows R155 closely — ARAI and ICAT submissions require TARA traceability evidence in their own formats.

The AI skills gap is widening daily

Most automotive teams lack the AI literacy to evaluate, adopt, or govern AI — at every level from board to embedded engineer.

How We Work With You

Three Ways to Accelerate Your SDV Journey

Whether you need a strategic roadmap, a compliance platform, or to build your team's AI capability — we meet you where you are.

Stream 01

AI Strategy & Consulting

UnifyIQ AI Catalyst

We craft execution-ready AI roadmaps that balance strategic ambition with tactical delivery. From identifying high-value use cases to building governance frameworks — grounded in deep automotive domain expertise.

Roadmap design Use-case prioritisation AI governance Board-level advisory
Talk to our strategists
★ Platform
Stream 02

Compliance Platform

HATARA — TARA & HARA Automation

Our AI-powered CSMS platform automates TARA and HARA delivery for ISO 21434, AIS-189 (India) and UNECE WP.29 compliance - — including ARAI and ICAT evidence pack formats. Multi-agent AI with human-in-loop validation — 90% faster than manual processes.

ISO/SAE 21434 UNECE WP.29 AIS-189 TARA · HARA E2E lifecycle
Explore the platform
Stream 03

Talent Transformation

AI Upskilling — Every Level

Tailored AI learning journeys for automotive organisations — from C-suite AI literacy and board-level strategy to hands-on embedded engineering. We build the internal muscle for continuous AI adoption.

CxO leadership Business teams Embedded engineers AI for All
Explore programmes
★ Our Flagship Platform

HATARA — AI-Powered Compliance Automation

The only CSMS platform purpose-built for Automotive SDV. 90% faster TARA and HARA delivery — with fine-tuned AI agents, pre-built automotive threat libraries, and full ISO 21434 / AIS-189 lifecycle traceability. Human-in-loop validation ensures zero false positives.

90%
Time saved
E2E
Coverage
Zero
False positives
See the Full Platform

TARA in hours, not weeks

Multi-agent AI generates threat scenarios across your full system topology — covering attack vectors human teams miss, at a fraction of the time.

Integrated HARA for cyber-physical safety

TARA and HARA linked in a single platform — bridging ISO 21434 and ISO 26262 where cybersecurity and functional safety intersect.

Continuous lifecycle monitoring

Compliance doesn't stop at launch. Platform re-runs TARA on every OTA update and integrates live CVE threat intelligence feeds.

Audit-ready from day one

Total asset-threat-risk-requirement traceability via graph-based engine. Every decision documented, every output WP.29-mapped and AIS-189/ARAI-ready.

A Rare Intersection of Four Deep Domains

Our unique expertise intersection
Artificial Intelligence
Fine-tuned models · Multi-agent systems · LLM engineering
Cybersecurity
TARA · CSMS · Threat intelligence · STRIDE
Automotive / SDV
OEM & Tier expertise · ECU · IVN · ADAS · V2X
Data & Engineering
Knowledge graphs · Pipeline architecture · Analytics
Combined, these domains create capabilities no single-domain vendor can match

Purpose-built, not repurposed

HATARA is not a generic compliance tool with an AI add-on. It was designed ground-up for automotive threat analysis — with models trained on automotive threat intelligence.

Speed without sacrificing rigour

Our AI-first approach delivers 90% time reduction — but human SME validation ensures every output meets the accuracy bar that ISO 21434 and WP.29 audits demand.

From compliance hurdle to growth engine

We help clients move beyond treating compliance as a cost — building it as a competitive differentiator that accelerates market entry and builds stakeholder trust.

End-to-end across the OEM ecosystem

We work across OEMs and Tier 1/2 suppliers — delivering consistent compliance frameworks across the full supply chain, not just at one tier.

Strategic + tactical, simultaneously

Our AI Catalyst consulting gives you the roadmap. Our platform gives you the execution. Our talent programmes give you the internal capability. No gaps.

ISO/SAE 21434 alignedEvery output maps to standard
Rapid time-to-valueFirst TARA session in days
Automotive SMEsHuman validation built in
OEM + Tier 1/2 readyScales across supply chain
Why UnifyIQ

At the Intersection of Four Deep Domains

No single domain gives you the full picture. It takes the combination of AI, Cybersecurity, Automotive Engineering, and Data to build what the SDV era actually demands.

Artificial Intelligence

Fine-tuned LLMs, multi-agent frameworks, and knowledge graph engineering applied to real automotive problems.

Cybersecurity

Deep TARA, CSMS, and threat modelling expertise across the full automotive attack surface — ECU to cloud.

Automotive / SDV

OEM and Tier 1/2 domain expertise — ECU architecture, IVN, ADAS, V2X, and the regulatory landscape that governs them.

Data & Engineering

Knowledge graphs, data pipelines, and analytical infrastructure that connect compliance, safety, and business intelligence.

01

Purpose-built for automotive

Not a generic AI consultancy that's pivoted to automotive. Every tool, model, and methodology was designed for the SDV context from the ground up.

02

Strategy through to execution

We don't hand you a deck and leave. We stay through implementation — with platform tools, coaching, and advisory that turn plans into working systems.

03

OEM to Tier — full supply chain

We operate across the entire automotive supply chain — delivering consistent frameworks from OEM boardrooms to Tier 2 engineering teams.

Thought Leadership

Insights for Automotive AI Leaders

View all insights →
Key Questions
What Leaders Are Asking About AI & SDV Compliance
What is TARA and why is it mandatory for automotive OEMs? +
TARA — Threat Analysis and Risk Assessment — is required by ISO/SAE 21434 and UNECE WP.29 R155. It systematically identifies and evaluates cybersecurity threats across the vehicle lifecycle. Without a documented TARA process, vehicles cannot achieve type approval in key markets including the EU, Japan, and South Korea.
How does AI reduce TARA time from weeks to hours? +
Fine-tuned multi-agent AI systems generate threat scenarios from your system architecture in hours — covering attack vectors a manual team would miss. Human-in-loop SME validation then ensures compliance accuracy, delivering 90% time reduction without compromising the rigour that ISO 21434 and WP.29 audits demand.
How does HATARA support AIS-189 compliance in India? +
AIS-189 mirrors UNECE R155 structurally but diverges on testing-agency mechanics — ARAI and ICAT require evidence packages in specific formats, not the generic R155 template. HATARA generates AIS-189-ready evidence packs with full TARA traceability between asset, damage scenario, attack path, and cybersecurity goal — formatted for ARAI/ICAT submission.
What does a board-level AI strategy for an automotive OEM look like? +
A board-level AI strategy defines where AI creates the most value across the vehicle development lifecycle — from design and compliance to manufacturing and after-sales. It covers use-case prioritisation, build-vs-buy decisions, data governance, risk frameworks, and the organisational capability roadmap needed to deliver results sustainably.
How do you upskill automotive teams in AI without disrupting delivery? +
Our Talent Transformation programmes are designed around automotive work patterns — modular, role-specific, and tied to real use cases your teams face. CxO cohorts focus on AI literacy and strategic decision-making. Engineering teams get hands-on embedded AI training. All programmes are structured to be delivered alongside, not instead of, normal delivery cycles.
Get in Touch
We respond within one business day
No spam. A real conversation with our experts.